Web development & email communications to promote campaign messaging
“Michael’s work creating material for Mitcham and Morden Labour Party has undoubtedly contributed to our continued electoral success. He understands what we are trying to do. His work is always timely, of a high standard and competitively priced.”
Dame Siobhain McDonagh - Labour MP for Mitcham and Morden
Email marketing & web development to promote campaign messaging
Website: We develop this with a purpose, a reason for being, not just a pretty shop window.
Built around a central news delivery platform, a blog of sorts, we add all the news and updates regularly, these can be shared to your social from the site all aimed at driving traffic back to the site and data capture.
Email: This links into all the news stories we have populated on the website and can use multiple catagorised and tagged data sources.
Data from Content creator, website form, or existing spreadsheet can all be input and added to the data set we sent to allowing us to keep in constant contact with the reader/user.
Summary
A professional, template-driven news and communications platform designed specifically for Labour MPs. The system enables parliamentary offices to quickly publish local news, campaign updates, constituency case studies, policy announcements, and community engagement content through a streamlined, easy-to-use content management interface.
Built around reusable templates and best-practice layouts, the platform ensures consistent branding, accessibility, and compliance while reducing the time required to create and maintain high-quality content. Features include automated article formatting, content management, newsletter integration, social media sharing, searchable archives, and mobile-responsive design.
The platform empowers MPs and their staff to communicate effectively with constituents, highlight local achievements, promote Labour priorities, and maintain an active digital presence without the need for extensive technical expertise.
The offer
A website built on the template created for Siobhain McDonagh MP
Each website can be built very quickly
Uses Squarespace platform for quick & easy updates
Simple to access & manage user interface
6 pages with MP information, calls to action & engagement plus contact sections per page
Home / About MP / Parliamentary / Current campaigns for
constituent involvement / MP’s work / ContactBuilt to go live immediately
Handed over to staff with 2 x 1-hour online training included
Parliamentary focused
This page has multiple sections the first section is primarilly focused on introducing the available information about MP’s work in Parliament.
Below this is an explanation of all the information available from the official Parliamentary website and what it all means.
This section helps the viewer understand what an MP gets up to in Parliament. Our research has shown that very few voters actually know what an MP does, or should do, and this section helps to educate them about that on our terms.
The side bar/column is automatically populated with items from [MP’s work] page which are catagorised or tagged with [Parliament] and will always show the latest items.
MP’s work
Category & Tag based search facility for News and campaigns section.
These pages enables the MP and their staff to keep the website updated with any information they wish.
It is built on the Squarespace ‘blog’ plug-in and will be formatted to expect a lead picture which will be displayed alongside the heading and then explanatory copy for the story. Additional pics and/or videos can be added to the content.
It is completely searchable, as long as the story tags are included in the back end. Stories tagged [Parliamentary] will automatically populate the Parliament page, and the latest stories will appear on the Home page automatically. Any amount of stories can be shown per page with a next page link.
These stories could be: community/ constituency work; parliamentary work; Labour Government successes and achievements; info and updates on campaigns; opinion pieces by MPs…… Really, the content is only limited by the work of the MP and the imagination about what could be included.
Everything on this page should be used to drive social media channels, email newsletters and printed materials produced for delivery.
This page, and the current campaigns page, are the heartbeat of the website.
Training will be provided in how to use this page.
Campaign pages
These will be multiple pages accessed from a drop-down menu.
Each campaign will have a specific form for people to become involved and for data capture. The data can be stored as either a CSV/Excel spreadsheet, linked to Mailchimp or similar or linked to populate Google drive or similar and a notification email sent to the admin email account, and will be accessible to MP/staff by login. data can be exported and used in other MP and voter databases.
New campaigns can be added easily by copying one of the templates for an existing campaign and altering it with new campaign info and call to action, updating the email address and relinking the data capture form.
These campaigns should drive social media content, email interactions and be replicated in printed materials and letters to voters as appropriate.
Training will be provided on how to do this.
Contact matters!
General contact page not connected to a specific campaign including a message section.
Design, print, delivery, mailing, distribution, email marketing and web development for constituency focused campaign communications.
We create bright, engaging and informative printed and digital collateral that has impact on both the doorstep & devices.
The principal is quite simple really, do it, document it, design it, deliver it.